HOSTAGE MARKETING
So many small businesses these days are trying to find ways to reach potential new clients through frankly, anyway they can. Most often an owner or marketing director hears how Facebook or LinkedIn or AdWords are such GOOD DEALS from a headline they read or a friend who "builds websites" and is an "expert on social media". While money spent on social media can be the best use of your marking dollars IF you know what you're doing, it's almost always not the first place to start.
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